NCAA’s highest governing body says it supports a proposal to allow athletes to profit off their image
Earlier today, the NCAA’s top governing body said it supports a proposed plan that would allow student-athletes to sign endorsement contracts and receive compensation for other types of work. The NCAA did specify the schools that players attend cannot be involved in the players’ payments. The Board of Governors said that student-athletes can benefit and profit from third-party endorsements, social media campaigns, and personal appearances at events.
The organization originally launched a group to help the NCAA modernize its rules regarding players profiting off their image. The working groups devised this proposal and presented it to the NCAA during its Board of Governors meeting yesterday afternoon.
According to the NCAA’s news release, players are allowed to appear in advertisements. They are also allowed to reference their particular sport and/or school. However, the NCAA said that student-athletes are prohibited from using School or Conference logos.
The NCAA’s three rule-making divisions will now take the proposal into further consideration. The groups are expected to adopt the new name, image, and likeness rules by January. The rules will come into effect at the start of the 2021-22 academic year.